Targeted advertising is a brilliant thing. The company guesses from the data provided what the client would most likely need or use. From my facebook profile, Facebook has decided that I would like to "Go rooting."
I like the fact that it has targeted a very Australian terminology, and the advert is short and to the point, which is something that appeals to me. On behalf of a proud nation, I admire the fact that Facebook, an American company, is trying to help me go rooting.